A call with the working behind it
We rebuild the number from the inputs it should have come from, so when it moves you can say which input moved.
Every number
has a cause.
The pipeline is not the problem. The instrumentation is.
Book a diagnostic38 revenue teams instrumented
DIAGNOSE · INSTRUMENT · COMPOUND ·
Forecasts do not miss because the team underperformed.
They miss because the inputs were never measured. Stage definitions drift, attribution credits the last click, and the number arrives with no working attached. By the time the quarter closes, the cause is unrecoverable.
As reportedWith working attached
- commit
- <number>
- <number>
- confidence
- "high"
- from stage_conversion
- basis
- never recorded
- six quarters, measured
- inputs
- never recorded
- time_in_stage, touches, ramp
- definition
- never recorded
- one, enforced on entry
- last_measured
- never recorded
- on every stage change
Four of six fields were never recorded. The number is not wrong, it is unaccountable.
Same number. Now it can be argued with, corrected, and forecast from.
Find where it actually breaks.
We take the CRM as your team actually uses it, not as the process document describes it. The gap between those two is usually the finding.
Build the measurement.
One definition of a stage, agreed and written down. Every report downstream is rebuilt on it rather than around it.
Let it sharpen itself.
Once the inputs are trustworthy, every subsequent quarter costs less to explain than the one before it.
Four places a number goes wrong.
Credit where the work happened
We instrument the touches that actually preceded a close, then let you pick the model knowing what it does.
Stages that mean one thing
We write the definition, put the check where entry happens, and make the correct action the cheap one.
Quota that matches the ramp
We measure how long your ramp actually takes, then set the number against that instead of against last year.
What gets rebuilt
Six things that stop being guesswork.
Deliverables
Stage definitions
One definition, written down, with every report rebuilt on it rather than around it.
Attribution
Credit assigned to what moved the deal, not to whatever touched it last.
Forecast
A number with its working attached, so a miss can be explained the same week it happens.
Field hygiene
Entering it correctly is easier than not, so it stays true without policing.
Handover
You keep the instrumentation. No seat to renew and nothing to log into.
Compounding
Each cycle reads cleaner than the last while the reporting gets quieter.
Capabilities
Six cuts through the same problem.
Each one reads a different failure. Drag the rack to move through them.
Engagement
Two weeks, then it is yours.
Read the instrument
We take the CRM as your team uses it, not as the process document describes it. The gap between those two is usually the finding.
- scancrm.stage_definitions
- scancrm.required_fields
- scanactivity.timestamps
Find the cause
Which stage leaks, what it costs per quarter, and the specific measurement nobody ever took. Written down, with the working attached.
- foundleaking_stage
- foundcost_per_quarter
- foundmissing_measurement
Build the measurement
It gets built where your team already works. No new seat, nothing extra to log into, and correct entry made easier than incorrect.
- deployfield.time_in_stage
- deploytrigger.stage_change
- deployvalidation.on_entry
Hand it over
You keep it. If we never speak again the instrumentation keeps running, because nothing here depends on a retainer.
- handmethod.md
- handdashboard.owner → you
- handretainer → none
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